Sainsbury or Sainsbury's?

More views of - or before - Cambridge Film Festival 2012
(Click here to go directly to the Festival web-site)

20 July

Who cares?


But this is supposed to make sense, as it is their advert:

Live well for less this


Forget what the second line is, but who can really believe that the phrase 'this summer' is best broken in half - so that we are faced with this meaningless jumble of for less this? (Even 'Living' would be better than all these monosyllables.)


The whole caption would begin better with what is in the second line:

Summer with Sainsbury's -

Living well for less


And, if they choose to donate a large amount of money to me in thanks, I might not say anything about the image that they used...


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