Saturday 15 December 2012

Are headlines always written by idiots ?

More views of - or before - Cambridge Film Festival 2012
(Click here to go directly to the Festival web-site)


15 December

Take this utterance from Parent Dish* (AOL® Lifestyle) :

Dramatic increase in rickets in children. Lack of Vitamin D blamed.


Does the person who typed this have any notion that :

1. Unless conventional wisdom is off beam, not having enough vitamin D** is the cause, not merely something 'to blame'

2. Following on from that, because insufficient - or insufficient take-up of - vitamin D means that the strength and integrity of developing bones are at risk, the resultant condition of rickets is necessarily one that occurs in children


So, to anyone who learnt these facts as a child, the writer appears to even less informed, and yet to be telling us what's what - I despair !


End-notes

* Whatever that means as a name !

** Some months back, I heard the daughter of the chap who coined the term 'vitamin', who was (amongst other things) berating the ignorance that has changed the pronunciation from vight-amin to vitt-amin...


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